Advertising Standards
Our Advertising Standards provide comprehensive guidance on the types of ad content allowed and prohibited on Nexus. Every ad submitted is rigorously reviewed against these policies, ensuring compliance and maintaining the integrity of our platform. The standards also outline acceptable advertiser behavior, detailing circumstances under which Business Accounts, ad accounts, Pages, or user accounts may face restrictions due to violations.
If you believe your ad was mistakenly rejected, or if your Business Account or its assets were wrongly restricted, you have the option to request a detailed review through Account Quality. This process ensures fairness and transparency in our ad management system.
Common Points of Confusion
To assist in creating compliant, user-friendly ads, we highlight common areas of confusion:
Privacy Violations and Personal Attributes
Sexually Suggestive Content
Advertising Restrictions on Business Assets
Misleading or Deceptive Claims
Inappropriate Targeting Practices
Nexus Advertising Policy Principles:
Advertisers contribute significantly to the Nexus community by showcasing new products, services, and events. To maintain a safe and welcoming environment, our Advertising Standards guide what is permitted across Nexus technologies, ensuring a balanced and respectful ad ecosystem.
Core Advertising Principles:
Protecting Users from Unsafe and Discriminatory Practices:
Advertisers must strictly comply with local laws, avoid any discriminatory practices, and refrain from promoting illegal, harmful, or unsafe products and services.Preventing Fraud and Scams:
Ads that promote deceptive products, services, or schemes aimed at defrauding users out of money or personal information are strictly prohibited. We actively monitor and remove any ads that appear to mislead or scam our community.Enhancing User Experience:
Ads should not disrupt the user experience. We prohibit content that is shocking, sensational, excessively violent, or adult in nature. Additionally, ads promoting negative self-perception or unrealistic body standards are not allowed.Promoting Transparency:
Nexus strives for transparency in advertising. Our Ad Library provides visibility into all active ads, including those related to social issues, elections, or politics. These ads are stored for up to 7 years to ensure accountability and allow users to understand the source and intent of the advertisements they see.
Policy Enforcement:
We utilize a combination of automated systems and manual reviews to enforce our policies. Advertisers are responsible for ensuring full compliance with Nexus’s Advertising Standards, Terms of Service, and applicable local and international laws. Ads can be reviewed and re-reviewed at any time, and non-compliant content will be promptly removed.
Users can report ads they believe violate our policies and manage their ad visibility preferences through the Ad Preferences tool.
The Ad Review Process:
Ad Review Overview:
Our ad review system primarily relies on sophisticated automated tools to evaluate ads against Nexus policies. Reviews begin automatically before ads are launched and typically conclude within 24 hours, though some cases may require extended review times.
What is Reviewed:
Ad components: images, videos, text, and targeting information.
Associated landing pages, destinations, and linked content.
Overall compliance with Nexus’s Community Standards and Advertising Policies.
Business Asset Review:
We conduct thorough assessments of Business Accounts, ad accounts, Pages, and user accounts to identify any policy violations. Consistent or severe violations may lead to account restrictions or permanent bans.
Review Outcomes:
Ads found to violate policies will be immediately rejected, and Business Accounts or assets may face restrictions. Low-quality ads, even if not directly violating policies, might experience reduced performance and limited reach.
Re-review Process:
Ads are subject to ongoing review and re-review at any time. Advertisers are expected to ensure continuous compliance with Nexus policies.
What to Do if Your Ad is Rejected or Business Asset is Restricted:
Create or Edit an Ad:
If your ad is rejected, you can create a new one or edit the existing ad to meet Nexus policies. All edited ads will undergo the review process anew, ensuring they comply with our updated standards.
Request a Review:
If you believe your ad or Business Account was wrongly restricted, you can request a comprehensive review through Account Quality. This ensures that any errors in the review process are promptly addressed.
Community Standards:
Ad Compliance:
All ads must adhere to Nexus Community Standards, which clearly outline prohibited content and behavior across our technologies.
Unacceptable Content:
Child Sexual Exploitation, Abuse, and Nudity
Coordinating Harm and Promoting Crime
Dangerous Organizations and Individuals
Discriminatory Practices
Hateful Conduct
Human Exploitation
Locally Illegal Content, Products, or Services
Misinformation
Vaccine Discouragement
Content Encouraging Self-Harm or Suicide
Fraud, Scams, and Deceptive Practices:
Ads must not deceive users, promote fraudulent schemes, or mislead audiences regarding products or services.
Restricted Goods and Services:
Prohibited categories include:
Alcohol and Tobacco Products
Hazardous Materials
Health and Wellness Products
Historical Artifacts
Human Body Parts and Fluids
Endangered Species and Related Products
Weapons, Ammunition, and Explosives
Illicit Drugs and Pharmaceuticals
Objectionable Content:
Ads must avoid:
Adult Nudity and Sexual Content
Sexual Solicitation
Bullying and Harassment
Profanity and Offensive Language
Privacy Violations and Unauthorized Data Sharing
Violent and Graphic Content
Intellectual Property Infringement:
Ads must respect third-party intellectual property rights and avoid promoting counterfeit goods.
Political and Social Issue Advertising:
Ads related to social issues, elections, or politics must comply with Nexus’s authorization processes and all applicable laws.
Product and Format-Specific Policies:
Video Ads:
Video ads must avoid disruptive content, excessive violence, explicit language, or adult themes. Targeting must comply with age restrictions and regional content regulations.
Lead Ads:
Lead ads must not request sensitive personal information without prior written permission from Nexus.
Targeting:
Ads must not use discriminatory targeting options or engage in predatory advertising practices. Targeting should be relevant and respectful of user privacy.
Branded Content:
Branded content ads must utilize Nexus’s branded content tools and accurately tag third-party products or partners to maintain transparency.
Data Use Restrictions:
Advertisers must ensure that any data collected through Nexus ads is securely stored and only shared with authorized service providers. Nexus advertising data must not be used for purposes beyond assessing ad performance and effectiveness.
Do not use Nexus advertising data for retargeting or combining data across multiple campaigns.
Do not transfer Nexus advertising data to ad networks, data brokers, or monetization services.
Ensure service providers handling Nexus data maintain strict confidentiality and security standards.
Additional Information for Advertisers:
Compliance:
Advertisers are fully responsible for understanding and complying with all relevant laws and Nexus policies. Non-compliance may result in ad rejection, account restrictions, or termination.
Transparency:
Once displayed, ads become public information and may be shared beyond the targeted audience. Political ads are stored in the Nexus Ad Library for seven years for transparency and accountability.
Managing Ads for Others:
Advertisers managing ads for clients must ensure that each client complies with Nexus policies and must manage each client through separate ad accounts.
Policy Updates:
Nexus reserves the right to update these policies at any time without prior notice. Advertisers are encouraged to review the policies regularly to stay informed of any changes.
Transparency Requirements Under the EU Digital Services Act:
Advertisers targeting users in the EU must provide:
The full legal name of the person or entity on whose behalf the ad is presented.
The entity paying for the ad, if different from the above.
This information must be accurate and up-to-date for the entire duration the ad is running.
By adhering to these comprehensive policies, Nexus aims to foster a safe, transparent, and engaging advertising environment for all users and advertisers.
Overview
Understanding Our Advertising Standards
Our Advertising Standards offer detailed guidance on the types of ad content allowed and prohibited on Nexus. Every ad submitted undergoes a thorough review process to ensure compliance with these policies. Additionally, these standards outline acceptable advertiser behavior, with violations potentially leading to restrictions on Business Accounts, ad accounts, Pages, or user accounts. If you believe your ad was mistakenly rejected, or if your Business Account or its assets were wrongly restricted, you can request a review through Account Quality.
Common Points of Confusion
To assist in creating compliant, user-friendly ads, we highlight common areas of confusion such as privacy violations and personal attributes, sexually suggestive content, and advertising restrictions on business assets.
Nexus Advertising Policy Principles:
Advertisers play a vital role in enhancing the Nexus community by showcasing new products, services, and events. To maintain a safe and welcoming environment for all users, our Advertising Standards guide what is permitted across Nexus technologies.
Core Advertising Principles:
Protecting Users from Unsafe and Discriminatory Practices requires advertisers to comply with local laws, avoid discriminatory practices, and refrain from promoting illegal or unsafe products. Preventing Fraud and Scams is critical, and ads promoting deceptive products, services, or schemes aimed at scamming users out of money or personal information are strictly prohibited. Enhancing User Experience is paramount; ads should not disrupt the user experience, and we prohibit shocking, sensational, excessively violent, or adult content, as well as material promoting negative self-perception. Promoting Transparency is essential to our operations, and Nexus strives for transparency in advertising. Our Ad Library provides visibility into all active ads, including those related to social issues, elections, or politics. These ads are stored for up to seven years to ensure accountability.
Policy Enforcement:
We use a combination of automated systems and manual reviews to enforce our policies. Advertisers are responsible for ensuring compliance with Nexus’s Advertising Standards, Terms of Service, and applicable laws. Ads can be reviewed and re-reviewed at any time to maintain compliance. Users can report ads they believe violate our policies and manage ad visibility through the Ad Preferences tool.
The Ad Review Process:
Ad Review Overview:
Our ad review system primarily uses automated tools to evaluate ads against Nexus policies. Reviews begin automatically before ads run and typically conclude within 24 hours, though some reviews may take longer depending on complexity.
What is Reviewed:
The review process includes evaluation of ad components such as images, videos, text, targeting information, and associated landing pages or destinations.
Business Asset Review:
We assess whether Business Accounts, ad accounts, Pages, or user accounts have violated policies and take appropriate actions as necessary.
Review Outcomes:
Ads found in violation of our policies will be rejected, and Business Accounts or assets may be restricted. Even ads that do not directly violate policies but are of lower quality might face performance issues.
Re-review Process:
Ads remain subject to ongoing review and re-review to ensure continuous compliance with Nexus policies. Advertisers must consistently adhere to our guidelines.
What to Do if Your Ad is Rejected or Business Asset is Restricted:
If your ad is rejected, you can create a new one or edit the existing ad to meet Nexus policies. Edited ads will undergo the review process again to ensure compliance. If you believe your ad or Business Account was wrongly restricted, you can request a review through Account Quality to rectify any potential errors.
Community Standards:
Ad Compliance:
Ads must strictly adhere to Nexus Community Standards, which detail prohibited content across our technologies.
Unacceptable Content:
Content that involves child sexual exploitation, abuse, or nudity is strictly prohibited. Ads coordinating harm or promoting crime, supporting dangerous organizations and individuals, engaging in discriminatory practices, promoting hateful conduct, facilitating human exploitation, or containing locally illegal content, products, or services will be removed. Ads must also avoid misinformation, including content that discourages vaccination.
Fraud, Scams, and Deceptive Practices:
Ads must not deceive users or promote scams, fraudulent activities, or misleading practices.
Restricted Goods and Services:
Content promoting alcohol, hazardous materials, health and wellness products, historical artifacts, human body parts, endangered species, tobacco products, weapons, and illicit drugs is prohibited.
Objectionable Content:
Ads must avoid adult nudity, sexual solicitation, bullying, harassment, profanity, privacy violations, violent content, and content encouraging self-harm.
Intellectual Property Infringement:
Ads must respect third-party intellectual property rights and Nexus’s intellectual property policies.
Political and Social Issue Advertising:
Ads related to social issues, elections, or politics must comply with Nexus authorization processes and all applicable laws.
Product and Format-Specific Policies:
Video Ads:
Video ads must avoid disruptive content, excessive violence, profanity, or adult content. Targeting must comply with age restrictions to ensure a safe viewing environment.
Lead Ads:
Lead ads must not request sensitive personal information without prior permission from Nexus.
Targeting:
Ads must not use discriminatory targeting options or engage in predatory advertising practices that exploit vulnerable groups.
Branded Content:
Branded content ads must use Nexus’s branded content tools and accurately tag third-party products or partners to maintain transparency.
Data Use Restrictions:
Advertisers must ensure any data collected through Nexus ads is securely stored and only shared with authorized service providers. Nexus advertising data must not be used for purposes outside of assessing ad performance and must be kept confidential.
Additional Information for Advertisers:
Compliance:
Advertisers are responsible for understanding and complying with all relevant laws and Nexus policies. Failure to comply may result in ad rejection or account termination without prior notice.
Transparency:
Ads are considered public information once displayed and may be shared beyond the targeted audience. Political ads are stored in the Ad Library for seven years to ensure transparency and accountability.
Managing Ads for Others:
Advertisers managing ads for clients must ensure each client complies with Nexus policies and manage each client through separate ad accounts to prevent conflicts.
Policy Updates:
Nexus reserves the right to update these policies at any time without notice. Advertisers are encouraged to stay informed of policy changes to maintain compliance.
Transparency Requirements Under the EU Digital Services Act:
Advertisers targeting users in the EU must provide the full legal name of the person or entity on whose behalf the ad is presented and, if different, the entity paying for the ad. This information must be accurate and up-to-date throughout the duration of the ad campaign.
By adhering to these comprehensive policies, Nexus aims to foster a safe, transparent, and engaging advertising environment for all users and advertisers.
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