Are you going to sell your house in the near future? If it's a bit of a 'fixer-upper' – meaning that it's in need of some renovation work – you may find some challenges in marketing it to potential buyers. Reducing the listing price is one option available to you, but there are other ways to highlight this kind of home. Let's have a look at three key areas that you'll want to focus on when trying to sell a home in less than perfect condition.

Push The Customization Angle

First, try to keep in mind that most potential buyers who are on the market for a fixer-upper are likely to be interested in customizing the home. Be sure to highlight any key areas that are ripe for change. Is the décor in your kitchen a little dated? No problem – it's a chance for your buyer to build the kitchen they've always dreamed of. Is the basement unfinished? There's a perfect opportunity for a keen buyer to create a basement suite that they can then rent out to a new tenant.  

Highlight The Surrounding Community

It's a good idea to jot down a list of all of the benefits of living in your community. How are the schools? Is the area well-served by public transit? Are there any amenities like a community center worth mentioning? Is the neighborhood considered family-friendly? What are the neighbors like? Are there hospitals or other medical services nearby? What about running trails, area hikes, or dog parks? Many buyers care more about their quality of life than they do about the condition of the house itself. If the community is in better shape than your home, spend more time highlighting how great it is to live in the area.

Promote The Overall Property Or Land Value

Finally, don't overlook the value of the property that the house is sitting on. Buying real estate is a financial investment that will appreciate in value over time. While the house might get old and dated, the land will always retain value. Be sure to point out any positive land value trends to potential buyers. 

These are just a few of the many ways that you can promote a fixer-upper home. For more information or to get your house on the market, contact our professional real estate team. We're happy to assist.