Brand Resources

Discover how to effectively use Nexus brand assets and showcase content from our technologies, services, tools, marketing and programs.

Welcome to the Nexus Brand Resource Center

Nexus develops marketing, services, tools, software, platforms, technologies and programs designed to connect and empower communities across the United States and beyond. Our ecosystem includes services like Nexus Real Estate, Nexus Communities, Marketing with Nexus, and more. When referencing individual apps or technologies, please follow the specific guidelines provided on this site. For general references to Nexus, adhere to the guidance outlined on this page.

Nexus™

Nexus Real Estate

Nexus Group

Nexus Real Estate Group

Nexus™ Nexus Real Estate Nexus Group Nexus Real Estate Group

Nexus Real Estate is a brokerage serving the Washington, D.C. area, offering a full range of real estate services, including buying, selling, renting, and property management. With a strong market presence and a network of listings, Nexus provides clients with tailored solutions to meet their real estate needs. The brokerage is known for its market expertise, client-focused approach, and commitment to facilitating smooth transactions for homebuyers, sellers, and investors alike.

The Logo

The Nexus™ trademark signifies the official branding of Nexus Real Estate Group LLC, protecting its name, logo, and associated services in the real estate, marketing, and community-building industries. By trademarking Nexus™, the company establishes exclusive rights to its brand identity, ensuring that its reputation, services, and intellectual property are legally safeguarded. This trademark distinguishes Nexus™ from competitors, reinforcing its credibility and authority in the marketplace while preventing unauthorized use of its name and branding elements.

Nexus Real Estate Group

Nexus Real Estate Group is a multifaceted real estate, marketing, and technology company dedicated to connecting clients with communities, properties, and top real estate professionals. More than just a brokerage, Nexus Real Estate Group leverages innovative marketing strategies, digital solutions, and community engagement to redefine the real estate experience. Whether assisting buyers, sellers, or investors, the company focuses on providing seamless, high-quality service while fostering meaningful connections in the industry.

Marketing With Nexus

Marketing with Nexus™ is the dedicated marketing and technology division of Nexus Real Estate Group, designed to help businesses grow through cutting-edge marketing solutions, software development, and a thriving community platform. We provide innovative strategies that enhance brand visibility, generate leads, and create meaningful connections between businesses and their audiences.

Brand Identity

    • Always use the official Nexus logo in its approved formats.

    • Maintain proper spacing around the logo to preserve visibility and impact.

    • Do not alter, distort, or recolor the logo in any way.

    • The logo must not be combined with other design elements without approval.

  • Our brand colors are central to our identity. Please use the exact color values specified below:

    Primary Colors:

    • Black: #000000 (RGB: 0, 0, 0)

    • White: #FFFFFF (RGB: 255, 255, 255)

  • Our primary typeface is Poppins, chosen for its modern and professional aesthetic. Use the following font styles:

    • Headlines & Subtitles: Poppins Medium

    • Body Text: Poppins Regular

    • Call-to-Action: Poppins Medium

    • Use high-quality, professional imagery that reflects the brand’s values.

    • Photos should be well-lit, sharp, and aligned with Nexus’s brand aesthetic.

    • Avoid cluttered backgrounds and low-resolution images.

    • Graphics should use brand colors and adhere to design guidelines.

  • The Nexus logo should only be used in the following contexts:

    • Partnerships or Sponsorships: When a formal agreement is in place between Nexus and an external entity.

    • Newscasts and News Programming: Only in factual reporting where Nexus is a topic.

    • Editorials: When Nexus is featured in news articles, blog posts, or industry publications.

    • Books, Plays, Talk Shows, TV Shows, and Film Scripts: With prior approval, the Nexus logo may be used in storytelling and entertainment formats.

    • Print Packaging: For official Nexus-branded merchandise or promotional materials.

    • Marketing or Advertising on TV or Online: Only when approved campaigns are running through Nexus’s official marketing channels.

    All uses of the Nexus logo outside of these contexts require prior approval from the brand management team.

Trademark & Legal Guidelines

Trademark Usage

The Nexus name and logo are trademarks of Nexus Real Estate. To protect our brand integrity:

  • The trademark symbol (™ or ® where applicable) should be used in legal contexts.

  • The name "Nexus" must not be used generically or modified in any way.

  • Unauthorized usage of Nexus trademarks may result in legal action.

Prohibited Uses

  • Do not alter or create derivative versions of the Nexus logo.

  • Do not use Nexus branding in misleading or deceptive ways.

  • Do not associate Nexus branding with unauthorized third-party services.

Copyright & Legal Notices

  • All branded content must include appropriate copyright disclaimers.

  • Third-party collaborations must receive written approval.

  • Any unauthorized use of Nexus intellectual property may result in legal action.

Brand Application

    • Always use the approved Nexus logos, fonts, and color palette for all digital applications, including websites, apps, and digital presentations.

    • Maintain proper contrast and readability when placing the logo on various backgrounds to ensure accessibility and brand consistency.

    • Ensure both mobile and desktop designs follow brand guidelines, with proper spacing, proportions, and visual hierarchy.

    • Icons, buttons, and UI elements should be designed in alignment with Nexus’s style guide.

    • Digital advertisements must maintain a clear and cohesive look that reflects the Nexus brand.

    • Third-party websites or applications featuring Nexus branding must be reviewed and approved before publication.

    • Use only the approved messaging and key value propositions when promoting Nexus services.

    • Maintain the appropriate tone of voice: professional, knowledgeable, and approachable.

    • Avoid misleading language or claims that could misrepresent Nexus’s role, services, or capabilities.

    • All promotional materials must undergo a brand compliance review before publication.

    • Digital and print advertisements should reflect Nexus’s visual identity with proper logo placement and color usage.

    • Any co-branded marketing materials must be reviewed and approved prior to use.

    • Use official Nexus profile images, banners, and templates across all social media platforms.

    • Maintain a consistent brand voice across posts, responses, and interactions.

    • Avoid using Nexus branding in unauthorized collaborations, sponsorships, or endorsements.

    • All social media campaigns should align with Nexus’s content strategy and brand values.

    • Hashtags, captions, and calls-to-action should reinforce Nexus’s brand identity and messaging.

    • Employee advocacy or influencer partnerships must be reviewed and approved before execution.

    • Ensure all print materials, including brochures, business cards, and flyers, use high-resolution versions of the official Nexus logo.

    • Merchandise such as apparel, promotional items, and branded giveaways must adhere to Nexus’s branding guidelines.

    • Only approved vendors should be used for printing branded materials to ensure color accuracy and quality.

    • Do not modify the logo or use unauthorized color variations on any printed material.

    • Packaging and labels featuring Nexus branding should align with approved design specifications.

    • All merchandise concepts must be reviewed and approved before production.

    • Office and event signage must follow Nexus’s official branding guidelines, including logo placement, typography, and colors.

    • Storefront signage should use approved logos, fonts, and spacing to maintain consistency.

    • Event banners, trade show displays, and promotional booths should be reviewed for brand compliance before printing.

    • Directional and informational signage at corporate locations should be visually aligned with the Nexus brand.

    • Vehicle branding (if applicable) should use the correct logo placement, colors, and proportions.

    • Any temporary or seasonal signage should maintain consistency with Nexus’s brand identity and require approval before installation.

    • Use official email signatures and templates for all internal and external communications.

    • Maintain brand consistency in company presentations, memos, and reports.

    • Employee newsletters and intranet content should align with the Nexus brand voice and visual identity.

    • Internal training materials should use approved logos, fonts, and colors.

    • Partners and vendors using Nexus branding must adhere to the approved logo, color, and typography guidelines.

    • Co-branded materials require prior approval to ensure alignment with brand identity.

    • Vendors producing Nexus-branded products must comply with quality and visual standards.

    • Use approved email templates with official branding for company-wide communications.

    • Maintain readability with appropriate font sizes, colors, and image placements.

    • Ensure all newsletters follow brand voice guidelines and include only authorized content.

    • All video content must use the official Nexus intro/outro sequences, logos, and lower-thirds.

    • Adhere to brand voice and tone when scripting video content.

    • Use approved background music and sound effects that reflect the Nexus brand.

    • Maintain high production quality in visuals, ensuring proper lighting, framing, and branding.

    • All event materials, including signage, invitations, and promotional items, must align with brand guidelines.

    • Sponsorships featuring Nexus branding should be pre-approved to ensure correct representation.

    • Branded event giveaways should maintain a high standard of quality and consistency.

    • Ensure all legal documents, contracts, and disclaimers use approved branding formats.

    • Trademarks and copyright symbols should be correctly placed in all materials.

    • Do not alter or misuse the Nexus logo or branding in a way that violates company policies.

Content & Communication Guidelines

  • The Nexus brand voice is designed to reflect our core values and establish a strong connection with our audience. Our tone should always be:

    • Professional – We communicate with confidence, clarity, and industry expertise.

    • Engaging – Our messaging is clear, concise, and approachable, ensuring that our audience feels valued and understood.

    • Trustworthy – Transparency and credibility are at the core of our communication, reinforcing our reliability as a brand.

    • Consistent – We maintain uniformity across all content to build a strong and recognizable brand identity.

    • Empathetic – We address customer concerns with understanding and provide helpful, solutions-oriented responses.

  • When referring to Nexus, always use approved language that accurately reflects our brand’s positioning and values. Examples include:

    • Correct: "Nexus Real Estate provides expert brokerage services in Washington, D.C., specializing in high-quality property transactions."

    • Incorrect: "Nexus is a general real estate platform for all services."

    Guidelines for approved messaging:

    • Always describe Nexus as a specialized and professional brokerage firm.

    • Avoid using generic or misleading language that misrepresents our expertise.

    • All public-facing messaging should be aligned with the company's mission, values, and strategic goals.

    • Ensure consistency in terminology when discussing Nexus services across different communication channels.

  • Internal Communication

    • All internal communications, including emails, reports, and presentations, must follow the official Nexus branding and templates.

    • Maintain a professional and respectful tone in all internal discussions.

    • Use the designated internal communication channels to ensure clarity and consistency.

    • Ensure confidential information is protected and shared only with authorized personnel.

    External Communication

    • All external press releases, media statements, and public announcements must be reviewed and approved by the marketing and communications team before distribution.

    • Use pre-approved templates for press releases and client communications to maintain brand consistency.

    • Social media and public engagement should reflect the Nexus voice, maintaining professionalism and alignment with brand messaging.

    • Partner and vendor communications must adhere to brand guidelines to ensure consistency across collaborative efforts.

    Email & Digital Correspondence

    • All employees should use company-approved email signatures that follow the brand’s style guide.

    • Customer support and client interactions via email must be clear, helpful, and professional.

    • Automated responses and chatbot interactions should align with the brand’s tone and maintain a friendly, yet professional approach.

    Following these guidelines ensures that all Nexus communications remain consistent, professional, and aligned with our brand identity.

Compliance & Approvals

Brand Asset Requests

To request Nexus logos, fonts, or brand materials, contact the marketing team at Legal@Nexus.realestate.

Approval Process

All public-facing materials using Nexus branding must be reviewed and approved by the Nexus branding team. Submit requests at least five business days before publication.

Partnerships & Co-Branding

Partners must adhere to the brand guidelines in co-branded materials. Logos from third-party brands must not overshadow Nexus branding. All partnership marketing must be approved by Nexus leadership.

Contact Information

For brand-related inquiries, reach out to:

  • Brand & Marketing Team: nexus@marketingwithnexus.com

  • Legal & Trademark Inquiries: legal@nexusrealestate.com

Thank you for following the Nexus Brand Guidelines. By maintaining consistency, we strengthen our brand and create a recognizable, trusted presence in the real estate industry.