Cookie Policy

Effective Date: January 1, 2022

What Are Cookies and What Does This Policy Cover?

Cookies are small text data files stored on your browser, computer, or mobile device when you visit a website. These files hold a modest amount of data specific to you and the websites you visit, helping sites recognize your device on subsequent visits. While 'cookies' are the most commonly known form of tracking technology, this policy also covers similar tools like web beacons, pixel tags, local storage, and device identifiers. Collectively, we refer to these technologies as "cookies."

At Nexus, we use cookies when you visit our website, interact with our apps, or engage with our digital marketing on third-party platforms. Whether you're a registered user or simply browsing, cookies help us enhance your experience, improve our services, and deliver personalized content.

This policy outlines how Nexus uses cookies and what control you have over them. For more comprehensive details on how we handle your personal information, please refer to the Nexus Privacy Policy.

Why Do We Use Cookies?

Cookies play a crucial role in optimizing your interactions with Nexus services. We use them to:

  1. Authenticate Users:

    • Cookies help verify your identity when you log into Nexus services, allowing seamless navigation without repeated log-ins.

    • Example: We use cookies like "nexus_user" and "session_id" to keep you logged in across our platform. These cookies expire after 365 days or when manually cleared.

  2. Enhance Security and Maintain Site Integrity:

    • Cookies safeguard your data and our platform from unauthorized access, spam, and fraudulent activities.

    • Example: Security cookies like "secure_browse" and "auth_guard" detect suspicious login attempts or unauthorized access. These cookies expire after 400 days.

  3. Personalize Content and Recommendations:

    • Cookies help tailor content and recommendations based on your preferences and previous interactions.

    • Example: We use "content_pref" cookies to suggest listings or services based on your browsing history.

  4. Improve Advertising and Marketing Strategies:

    • Cookies allow us to deliver targeted ads and measure the effectiveness of marketing campaigns.

    • Example: "ad_track" and "promo_click" cookies help us understand which ads are most relevant to you. These cookies generally last 90 days.

  5. Optimize Performance and User Experience:

    • Cookies analyze site performance, ensuring fast load times and a smooth browsing experience.

    • Example: Cookies like "load_time" and "site_performance" help us understand how quickly our website responds on different devices.

  6. Conduct Analytics and Research:

    • Cookies collect data on how users interact with our site, helping us enhance features and improve user experience.

    • Example: Analytics cookies like "nexus_analytics" track page views and feature engagement, expiring after 90 days.

Types of Cookies We Use

  • Session Cookies: Temporary cookies that expire once you close your browser.

  • Persistent Cookies: Remain on your device until deleted or until they reach their expiration date.

  • First-Party Cookies: Set by Nexus to improve our services.

  • Third-Party Cookies: Set by our partners (e.g., advertising or analytics services) to help deliver personalized content and measure engagement.

Where Do We Use Cookies?

Cookies are used across all Nexus digital platforms, including:

  • Our official Nexus website

  • The Nexus mobile app

  • Third-party websites and platforms that integrate Nexus features or marketing (e.g., property listings, social media, affiliate websites)

Third-Party Cookies and Partners

Nexus collaborates with trusted third parties to enhance your experience. These partners may place cookies on your device to:

  • Provide advertising services

  • Conduct analytics and performance tracking

  • Improve our marketing strategies

Examples of third-party partners include:

  • Google Analytics (for site traffic analysis)

  • Facebook Pixel (for ad targeting and performance measurement)

  • Stripe (for secure payment processing)

  • Mailchimp (for email marketing)

For more details on how third parties use cookies, please refer to their individual privacy policies.

How Can You Control Your Cookies?

You have the power to manage your cookie preferences through various tools and settings:

  1. Browser Settings:

    • Most browsers allow you to block or delete cookies via their privacy settings.

    • Check your browser's help section for instructions (e.g., Google Chrome, Mozilla Firefox, Safari).

  2. In-App Controls:

    • Use in-app settings to adjust preferences for tracking and personalized content.

  3. Opt-Out Tools:

    • Digital Advertising Alliance (DAA): Opt-out of interest-based advertising here.

    • Network Advertising Initiative (NAI): Manage ad preferences here.

  4. Mobile Device Settings:

    • Adjust privacy settings directly on your smartphone to limit ad tracking and cookie storage.

Note: Disabling cookies may affect certain functionalities, such as saved preferences, login persistence, or personalized content.

Updates to This Policy

We may revise this cookie policy periodically to reflect changes in our practices or legal requirements. When updates occur, we’ll notify you through the Nexus website or via email if you’re subscribed. Your continued use of Nexus services after any modifications indicates your acceptance of the updated policy.

Contact Us

For further questions about this cookie policy or how Nexus uses your data:

Nexus
Email: legal@nexus.realestate

For more information on our broader data practices, visit our Nexus Privacy Policy.